Fitur, the International Tourism Fair that takes place every year at the Ifema facilities, will expand the space dedicated to MICE tourism (meetings, incentives, conferences and exhibitions) in the next edition of 2020.
There will be 100 representatives of the supply of the sector and 120 buyers from around the world, figures that double the records of the 2019 edition. For this, will have the collaboration of the specialist company in tourism MICE 'MITM Events'.
With this measure, Madrid reinforces its leadership in an important sector such as business tourism. In fact, the city has received the award for the best MICE destination in Europe at the World Travel Awards in a recent gala held in Funchal (Portugal).